Data protection

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data means any data by which you can be identified personally. You can find detailed information concerning data protection in the Privacy Policy that follows this text.

Data collection on our website

Who is responsible for data collection on this website?

Data processing on this website is performed by the website operator. You can find their contact details in the legal notice on this website.

How do we collect your data?

One way your data is collected is that you communicate it to us. This can be, for example, data that you enter into a contact form. Other data is collected automatically by our IT systems when you visit the website. These are mostly technical data (e.g., web browser, operating system or time of access to a page). The collection of these data happens automatically as soon as you enter our website.

How do we use your data?

Some of the data are collected to ensure the smooth running of the website. Other data can be used for analysing your behaviour as a user.

What rights do you have regarding your data?

You have the right to obtain information about the source, recipient and purpose of your personal data stored by us at any time free of charge. You also have the right to obtain the rectification, blocking or erasure of these data. Regarding this and other questions concerning data protection, you can contact us at any time at the address given in the legal notice. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

Analysis tools and tools of third-party providers

When you visit our website, your surfing behaviour may be analysed statistically. This is done mostly by means of cookies and analytics programs. Your surfing behaviour is generally analysed anonymously; the surfing behaviour cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You will find detailed information on this in the following Privacy Policy.

You can object to this analysis. We will inform you of your options for objecting in this Privacy Policy.

2. General and mandatory information

Data protection

The owners of this website take the protection of your personal data very seriously. We will keep your personal data confidential and handle them in accordance with statutory provisions on data protection and this Privacy Policy.

When you use this website, various personal data are collected. Personal data means data by which you can be identified personally. This Privacy Policy explains which data we collect and what we use them for. It also explains how and for what purpose this is done.

Please note that transferring data over the Internet (e.g., when communicating by email) may be subject to security vulnerabilities. The complete protection of data against access by third parties is not possible.

Information regarding the data controller

The controller for data processing on this website is:

PME fluidtec GmbH
Rudolf-Hell-Str. 12
77955 Ettenheim

Telephone: +49 7822 300 60
Email: info@pme-fluidtec.de

The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data (e.g. names, email addresses and the like).

Withdrawal of your consent to data processing

Many instances of data processing are possible only with your express consent. You can withdraw any consent already given at any time. You can do this by sending us an informal message by email. The withdrawal of consent shall not affect the lawfulness of data processing based on consent before its withdrawal.

Right to lodge a complaint with the competent supervisory authority

In the event of an infringement of data protection law, you have the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection matters is the state data protection commissioner of the federal state in which our business has its registered office. You can find a list of the data protection commissioners and their contact details by following this link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_linksnode.html

Right to data portability

You have the right to receive the data which we process automatically based on your consent or in the performance of a contract or have them transmitted to a third party in a commonly used, machine-readable format. Where you request the direct transmission of the data to another controller, this will be done only where technically feasible.

SSL or TLS encryption

For security reasons and to protect confidential contents such as orders or queries which you send to us as owners of the site, this site uses SSL or TLS encryption. You can tell an encrypted connection by the fact that the address bar of your browser changes from ‘http://’ to ‘https://’ and by the lock symbol in your browser bar.

When SSL or TLS encryption is active, the data you transmit to us cannot be read by third parties.

Access, blocking, erasure

Under applicable legal provisions, you have the right, at any time and free of charge, of access to your personal data stored by us and to information about their source and recipients and the purposes of the data processing and, where appropriate, a right to rectification, blocking or erasure of these data. Regarding this and other questions concerning personal data, you can contact us at any time at the address given in the legal notice.

Objection to marketing emails

We hereby object to the use of our contact details, as published under the obligation to provide a legal notice, for sending us marketing and information materials not expressly solicited by us. The owners of this website reserve the right to take legal action in the event of being sent unsolicited marketing information, for example in the form of spam emails.

3. Data collection on our website

Cookies

Some of our web pages use cookies. Cookies do not damage your computer and do not contain viruses. Cookies are used to make our website more user-friendly, more efficient and more secure. Cookies are small text files stored on your computer and used by your browser.

Most of the cookies we use are ‘session cookies’. They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies allow us to recognise your browser when you next visit.

You can configure your browser such that you are informed when cookies are set and allow cookies only in individual cases, refuse cookies in certain cases or generally and activate the automatic deletion of cookies when the browser is closed. If cookies are deactivated, the functionality of this website may be limited.

Cookies necessary for the performance of electronic communications or for the provision of certain functions requested by you (e.g., shopping basket) are stored on the basis of point (f) of Art. 6(1) of the GDPR. The owner of the website has a legitimate interest in storing cookies for the optimal provision of its services free of technical errors. Where other cookies (such as cookies for analysing your surfing behaviour) are stored, these are dealt with separately in the Privacy Policy.

Server log files

The provider of the website automatically collects and stores information in server log files which are transmitted to us automatically by your browser. These are:

The browser type and browser version
The operating system used
Referrer URL
Host name of the accessing computer
Time of the server request
IP address

These data will not be merged with other data sources.

The collection of these data takes place on the basis of point (f) of Art. 6(1) GDPR. The website operator has a justified interest in the technically flawless presentation and the optimisation of its website – to this end, the server log files must be recorded.

Contact form

If you send us enquiries via a contact form, your information from the enquiry form including the contact details given there will be stored by us for the purpose of dealing with your enquiry and any further enquiries. We will not pass these data on to others without your consent.

The processing of the data entered into the contact form is thus exclusively on the basis of your consent (point (a) of Art. 6(1) of the GDPR). You can withdraw this consent at any time. You can do this by sending us an informal message by email. The withdrawal of consent shall not affect the lawfulness of data processing based on consent before its withdrawal.

The data entered into the contact form by you will remain with us until you request their erasure, withdraw your consent to their storage or the purpose for which the data were stored no longer applies (e.g., when your enquiry has been dealt with). Mandatory statutory provisions – particularly retention periods – remain unaffected.

Registration on this website

You can register on our website in order to use additional functions on the site. We use the data entered for this purpose only for the purpose of the use of the respective offer or service for which you have registered. The mandatory information requested in the registration must be provided in full. Otherwise, we will reject the registration.

For important changes, such as in the scope of the offer or technically necessary changes, we use the email address indicated in the registration in order to inform you in this manner.

The processing of the data entered during the registration is on the basis of your consent (point (a) of Art. 6(1) of the GDPR). You can withdraw any consent given by you at any time. You can do this by sending us an informal message by email. The withdrawal of consent shall not affect the lawfulness of data processing based on consent before its withdrawal.

The data collected during the registration are stored by us for as long as you are registered on our website and are subsequently erased. Statutory retention periods remain unaffected.

4. Analysis tools and advertising

Google Analytics

This website uses functions of the web analytics service Google Analytics. It is provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses ‘cookies’. These are text files stored on your computer that allow the analysis of your use of the website. The information generated by the cookie concerning your use of this website is usually transmitted to a Google server in the US and stored there.

The storage of Google Analytics cookies and the use of this analysis tool take place on the basis of point (f) of Art. 6(1) GDPR. The owner of the website has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.

IP anonymisation

We have activated the IP anonymisation function on this website. This means that your IP address is shortened by Google within member states of the European Union or other states party to the Agreement on the European Economic Area before it is transmitted to the US. Only in exceptional cases will the full IP address be transmitted to a Google server in the US and shortened there. On behalf of the operator of this website, Google will use this information to analyse your use of the website, to compile reports on website activities and to provide other services relating to the use of the website and the Internet to the website operator. The IP address transmitted by your browser in connection with Google Analytics will not be merged with any other Google data.

Browser plugin

You can prevent the storage of such cookies by changing the settings of your browser software accordingly; however, please note that, in this case, you may not be able to make full use of all the functions of this website. In addition, you can prevent the collection of the data created by the cookie and related to your use of the website (including your IP address) as well as the processing of such data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

Objection to data collection

You can prevent Google Analytics from collecting your data on this website by clicking on the link below. An opt-out cookie will be set which will prevent any future collection of your data when you visit this website: Deactivate Google Analytics.

You can find more information about how Google Analytics handles user data in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

Order processing

We have concluded a contract for order processing with Google and implement the strict specifications of the German data protection authorities completely when using Google Analytics.

Demographics and Interests in Google Analytics

This website uses the ‘Demographics and Interests’ function in Google Analytics. This allows for the compilation of reports containing information about age, gender and interests of website visitors. These data originate from advertisements by Google based on users’ interests and from third-party user data. These data cannot be attributed to a specific person. You can deactivate this function at any time in the display settings in your Google account or refuse the collection of data by Google Analytics entirely, as described in the section ‘Objection to data collection’.

Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).

Within Google AdWords, we use conversion tracking. When you click on an advertisement activated by Google, a conversion tracking cookie will be set. Cookies are small text files stored on the user’s computer by the web browser. These cookies expire after 30 days and are not used for the personal identification of users. If a user visits certain pages of the website and the cookie has not yet expired, Google and we ourselves can see that the user has clicked on the ad and was forwarded to that page.

Each Google AdWords customer receives a different cookie. It is thus not possible to track cookies through the websites of AdWords customers. The information obtained using the conversion cookie is used to compile conversion statistics for AdWords customers who have opted for conversion tracking. Customers receive information on the total number of users who have clicked on their ad and have been forwarded to a web page with a conversion tracking tag. They do not, however, receive any information which can be used for the personal identification of users. If you do not wish to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie in the user settings of your web browser. This means that you will not be included in the conversion tracking statistics.

The storage of conversion cookies and the use of this tracking tool take place on the basis of point (f) of Art. 6(1) GDPR. The owner of the website has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.

You can find more information on Google AdWords and Google Conversion Tracking in Google’s privacy policy: https://www.google.de/policies/privacy/.

5. Newsletter

If you would like to receive the newsletter offered on the website, we require from you an email address as well as information that allows us to verify that you are the owner of the indicated email address and agree to receive the newsletter. To ensure a mutually agreed sending of the newsletter, we use the double opt-in process. Here, the potential recipient can be incorporated into a mailing list. Subsequently, by means of a confirmation email, the user receives the opportunity to confirm the registration in a legally secure manner. Only once the confirmation takes place is the address actively incorporated into the mailing list.

We use this data exclusively for the purpose of sending the requested information and offers.

Newsletter2Go is used as the newsletter software. Your data is transferred to Newsletter2Go GmbH. Newsletter2Go is prohibited from selling your data and from using it for purposes other than for the sending of newsletters. Newsletter2Go is a German, certified provider that was chosen according to the requirements of the General Data Protection Regulation and the German Federal Data Protection Act.

You will find more information here: https://www.newsletter2go.de/informationen-newsletter-empfaenger/

The processing of the data entered into the newsletter registration form is exclusively on the basis of your consent (point (a) of Art. 6(1) of the GDPR). You can withdraw your consent given to storing the data and the email address and to using the email address to send out the newsletter at any time, for example by using the ‘unsubscribe’ link in the newsletter. The withdrawal of consent shall not affect the lawfulness of data processing based on consent before its withdrawal.

You can withdraw your consent given to storing the data and the email address and to using the email address to send out the newsletter at any time, for example by using the ‘unsubscribe’ link in the newsletter.

Data analysis by Newsletter2Go

With the help of Newsletter2Go, it is possible for us to analyse our newsletter campaigns. In this way, we can see, for example, whether a newsletter message was opened and which links were clicked on, if applicable. Thus we can establish, for example, which links were clicked on particularly often.

Additionally, we can recognise whether certain previously defined actions were carried out after the message was opened/the link was clicked on (conversion rate). In this way, we can recognise, for example, whether you made a purchase after clicking on the newsletter.

Newsletter2Go also allows us to cluster the newsletter recipients using various categories. Here, the newsletter recipients can be clustered according to age, gender or place of residence, for example. In this way, the newsletters can be better tailored to the relevant target groups.

You can find detailed information on the functions of Newsletter2Go at the following link: https://www.newsletter2go.de/features/newsletter-software/.

Storage duration

The data of yours that we store for the purpose of your receiving the newsletter are stored by us until you unsubscribe from the newsletter and once you have unsubscribed from the newsletter they are erased both from our servers and from the servers of Newsletter2Go. Data stored by us for other purposes remain unaffected hereby.

You can find more information in the data protection provisions of Newsletter2Go at: https://www.newsletter2go.de/features/datenschutz-2/.

Conclusion of a contract regarding order processing

We have concluded a contract with Newsletter2Go in which we oblige Newsletter2Go to protect the data of our customers and not to pass them on to third parties.

This contract can be viewed at the following link: https://www.newsletter2go.de/docs/datenschutz/ADV_Muster_Newsletter2Go_GmbH_latest_Form.pdf?x48278